The Mail Tribune in September 2008 launched a user-friendly sports site, The site followed the lead of, the brainchild of the Times Herald-Record newspaper in Middletown, N.Y., a member of the Ottaway newspaper chain that owns the Mail Tribune and the Ashland Daily Tidings.

Each night, the sports staff posts scores from local games on The staff also uploads football statistics late on Friday nights.

Varsity541 offers a daily listing of events for all sports, photo galleries, video highlights and message boards. Users can search by school to find articles specific to their teams or can locate stories by sport.

The Varsity541 site has generated close to a quarter- million page views since its inception.

— Luke Andrews