Put your kids in charge of recycling at home. If you make it a project and let them be in charge, we'll bet that you'll significantly reduce the amount of trash that goes to the landfill.
Make a commitment to do something green, or stop doing something that's not green and carry it out faithfully for a week. When you've mastered that, add something else the next week. But don't stop what you did in week one.
Take a CLEAN coffee cup/travel mug with you the next time you go to Starbucks or another coffee shop. If they won't use it, walk out. That's the extreme part, giving up the java if they insist on giving you a cup that's going to end up in a landfill. Better yet, buy fair trade coffee at the grocery store, fill the mug before you leave the house and you'll save a bundle while helping the environment and the people who grow the coffee beans.
Tackle your kid's school and see whether they will go green with the food they serve and how much they recycle and reuse. Get the PTA and the kids involved.
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