Sheree Boyer chose her salon because of the products it uses.
"I came here for Aveda products. I like that they are organic and cruelty-free," says Boyer, a Medford resident and longtime customer of Gervais Day Spa.
In addition to getting her hair done at Gervais, Boyer also buys her perfume and shampoo here. She's even got her husband using Aveda face creams.
Gervais is located on busy Central Avenue in downtown Medford, but that world disappears when you step inside. On a cloudy Friday morning, Norah Jones croons over the sound system, and light pours through the skylight and reflects off hardwood floors. Bamboo and broadleaf plants are scattered about, some in floor pots, and the scents wafting through the room are subtly floral.
"We use a lot of lavender and rosemary, which are Earth-derived rather than chemical-based," says Jessica Winney, a hair- and skin-care specialist at Gervais. "For example, crushed berries can provide color, and flower essences are used in the perfumes."