Les Schwab Tires held fast to its champion Readers' Choice status again this year.
Known as the place where technicians run to greet customers as they enter the parking lot, Les Schwab boasts some 400 locations and 7,000 employees in the western United States.
Les Schwab has "more than a million tires in stock" and gives away free beef to customers who buy tires in February.
The company began when founder Les Schwab purchased an OK Rubber Welders store in Prineville in 1952.
Locally, Les Schwab offers locations in Medford, Ashland and Grants Pass, servicing tires, wheels, brakes, shocks and alignment.
Other favorites: Ed's Associated Tire, Medford, and Advantage Tire, Central Point.