The Blue Giraffe spa in Ashland has won this award ever since the category was added to Readers' Choice in 2008.
The Blue Giraffe opened in 1997 and is known for a statue of a blue giraffe in its lobby.
Tucked along Water Street near downtown and overlooking Ashland Creek, the spa offers facials, manicures, massage, hair styling, gel nails and spray tanning, as well as special "medi-spa" services, including acupuncture and Botox.
The Blue Giraffe, owned by Jimmy and Trisha Kolker, is at 51 Water St.
Other favorites: Gervais Day Spa & Salon and European Touch Day Spa, both in Medford.