Readers' Choice voters are nothing if not loyal. Reigning champ for jewelry sales again this year is Fred Meyer Jewelers.
The store offers diamond pendants, class rings, special collectibles and popular watch brands such as Bulova, Citizen, Longines, Movado, Seiko and Tag Heuer.
A store-inside-a-store, the jewelers opened in 1973 and steadily climbed its way to become the third-largest retail jeweler in the country.
Fred Meyer Jewelers boasts a Facebook following and promises to sell only conflict-free diamonds, eliminating support for illegal diamond shipments from regions of the world where diamonds are obtained at great hardship to war-torn areas.
Other favorites: Pacific Diamond Jewelers of Medford and Gold and Gems of Ashland (tie) and Lawrence Jewelers of Medford.