Reigning Readers' Choice furniture champ since the poll began, Ashley Furniture Home Store features an ever-changing inventory for customers with a range of budgets, says owner Brent Loogman.
"It hasn't been easy because times are tough, but we're blessed that we're still doing OK and just thankful for what we have," Loogman says. "Customers today are being much more frugal, so we just try to make sure we hit their goal in terms of taste, style and affordability.
"We change out at least 40 percent of our store every year, so there's always new product," adds Loogman, who owns the local store with his wife, Rochelle.
Ashley Furniture opened behind Medford's Tinseltown and Sears in 2004.
Other favorites: Garrison's Home Furnishings, Central Point, and Gates Home Furnishings, Grants Pass.