Lila Spiritwalker took her business experience as co-owner of a tire store and steered it into downtown Medford's Gervais Day Spa and Salon at 111 N. Central Ave. Seven years ago, she had a private massage therapy practice and was looking to create a larger business.

“My younger daughter had bought a Gervais store in Eugene,” Spiritwalker recalls. “My older daughter is a cosmetologist, so we opened a Medford store patterned after Eugene.”

Gervais is a full-service day spa that uses Aveda products, a key ingredient in the store's success.
“The quality is important to people: paraben-free, natural and organic ingredients. It's not a one-size-fits-all,” says Spiritwalker.

Perhaps the atmosphere at Gervais helps customers breathe easier, as well. After shutting the door to busy Central Avenue, clients are welcomed into a quiet, soothing ambience.

“It's the way we greet and make appointments,” says Spiritwalker. “This is what generates a lot of compliments.”

More: or 541-779-7100.

Other favorites: The Blue Giraffe, Ashland; Chozu Bath and Tea Gardens, Ashland