As yoga has found its place in the American fitness mainstream, festivals celebrating the ancient Indian discipline have followed.
Southern Oregon's first such festival, Rasa Revolution, promises to cement yoga as a lifestyle, not just physical or mental exercise.
"It's just about community-building," says organizer Mariane Corallo, owner of Rasa Center for Yoga & Wellness. Corallo orchestrated Rasa Revolution over the past year to evoke festivals she attended in California.
Rasa Center is hosting the three-day event, June 29 through July 1, in cooperation with Ashland Yoga Center and Talent's Om Sweet Om Yoga at various locations around Ashland. The festival also will highlight yoga-related artworks by local yoga instructors and practitioners against a backdrop of live music.
"Ashland is such a seat of consciousness for yoga and music and art," says Corallo.
Yet Corallo, who moved to the Rogue Valley five years ago, chose to open her first studio in Medford on the advice of industry insiders who said the region's largest city lacked a true yoga community. She followed up Rasa's 2008 debut in Medford with a satellite studio that opened last year in Ashland.