Care for a family member with breast cancer compelled Kim Neto-Phillips to prepare raw, organic fruit and vegetable juices in weekly batches for more than a year.
"She was having trouble eating and getting enough nutrition out of her food," says Neto-Phillips.
The myriad vitamins, minerals and phytochemicals, not to mention cleansing capabilities, of juice was an obvious dietary solution. But the time required to juice enough vegetables — and clean the equipment — taxed Neto-Phillips, mother to a 1-year-old daughter and 6-year-old son. If only there was a delivery service for raw juice, ventured Neto-Phillips' relative.
So Neto-Phillips, a 38-year-old Ashland resident and longtime "juicer," started researching the business possibilities, finding similar services in larger cities, such as San Francisco. Neto-Phillips thought her juice could appeal to health-conscious customers who want the best product without the hassle of juicing or investment in high-end equipment.