Dogs dominated the catwalk at the seventh annual Pet Fashion Show at the Grange Co-op Pet Country in Medford.
About 100 people gathered at the north end of the store near a red carpet where furry four-legged models — many of which were rescued pets — donned the latest frocks.
Bedazzled, frilly dresses with sparkles and sequins were the most popular with many small pups that pranced their way down the runway in ballerina-style tutus in a variety of patterns from blue leopard print to hot pink.
Megan Parry, meteorologist for KDRV 12, was the emcee — announcing each pet's name as they were lead down the red carpet by Grange Co-op employees and animal shelter volunteers.
The all-ages audience watched as pooch after pooch marched down the aisle. One cat, named Atilla, made an appearance in the show donning a number of outfits including a sheriff's T-shirt and a little hooded sweatshirt.
"I like seeing all the dogs in all the cute outfits," said Sheri Winchester of Eagle Point, who was attending the show for the first time with Panda — her pug, Pekingese and shih tzu mix.
"There are a lot of cute outfits I don't see in stores around here," said Winchester.
So close to the holiday season, many mutts wore seasonally themed red sweaters and velvet dresses, perfect for holiday events.
"Every lady needs a little black dress," said Parry, as a Jack Russell terrier named Hazard bounded down the runway in a slinky and elegant black dress.
Pooches often had blinged-out sparkly leashes and matching bags held by their human companions. Many in the crowd held their own pets, adorned in evening wear in anticipation of the Best Dressed Pet Contest held immediately after the fashion show.
Winchester was eager to show off Panda's red and black polka-dot dress for the best dressed contest.
"I love to dress her up, and I wanted to give her something fun to do," said Winchester.
According to Pet Country store manager Jim Cox, 50 entrants participated in the best-dressed pet contest.
All proceeds from the contest, silent auction, barbecue dinner and pet pictures with Santa benefit Friends of the Animal Shelter, which supports the Jackson County Animal Shelter.
"It's a fun time for pet owners, and it's one way we can give back to the community," said Cox.
The fashion show marked the end of a day of pet activities at Pet Country where free popcorn, cotton candy, balloons, pet products, prizes and giveaways were available to pet owners who visited the store.
Sales on cat trees, crates, and pet food were offered throughout the store, and shoppers also bid on more than 220 silent auction items donated by locale Rogue Valley businesses.
Since 1994, Pet Country has raised $25,000 to provide surgeries and to help local animals get adopted. Even though Pet Country has held this event for the past seven years, this was Cox's first time managing the event, which was a very controlled chaos considering all the animals and people in the store.
"I've been pleasantly surprised," said Cox, "The animals are so well-behaved."
Reach reporter Mandy Valencia at firstname.lastname@example.org.