When Ruby's Neighborhood Restaurant opened a year and a half ago, customers were "dumbfounded" that local, organic, vegetarian, vegan and gluten-free foods could be had for several dollars less than elsewhere in Ashland.
"We were inundated because of our price point," says co-owner Christian Senf.
Eighteen months later, Ruby's remains just as popular with crowds that Senf always intended to feed — local, working people who appreciate wholesome, homemade food — not the tourists that most Ashland restaurants serve.
"Local people are often ... looked over," says Senf, describing Ruby's fare as "global proletariat cuisine."
"Sustainable and organic isn't just for the wealthy."