Mr. Food's memory, cooking segment live on

What happened to Mr. Food on KTVL-TV? I haven't heard anything. Did he die or just leave?

— Glenda G., White City

Sorry to say, Glenda, that your first guess is the correct one. Mr. Food, a.k.a. Art Ginsburg, died on Nov. 21 of pancreatic cancer. He was 81.

Ginsburg had a nationally syndicated production that aired 90-second cooking lessons. Apparently, his approach worked because you were part of some 4 million viewers who tuned in regularly to pick up his tips. He also wrote 52 cookbooks in his spare time and sold 8 million copies of them.

While Mr. Food was among the first celebrity chefs, he was no fan of the fancy-dan school of haute cuisine, as evidenced by his trademark phrase, "Ooh, it's so good!!"

We were particularly taken with this sage advice he gave dieters: "One piece of chocolate cake has half the calories of two pieces of chocolate cake."

That's our kind of chef.

While Ginsburg is gone, the recipes live on at KTVL, where Howard Rosenthal, Ginsburg's business partner and head of the test kitchen, has taken up the spatula and forged ahead.

The segment airs during KTVL's noontime show.

Send questions to "Since You Asked," Mail Tribune Newsroom, P.O. Box 1108, Medford, OR 97501; by fax to 541-776-4376; or by email to

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