People in business

Former radio executive and Heart of Medford Association leader Richard Bauernfeind, better known in the Rogue Valley as Richard Barney, has joined the Coldwell Banker Commercial NW staff.

Barney was raised in western Wisconsin and attended the University of Minnesota studying speech, broadcasting and journalism. He launched his advertising career with radio stations KDWB and KSTP and worked at an independent newspaper in the Minneapolis-St. Paul area.

In the fall of 1979, he moved to Medford, joining the sales team for KBOY radio, where he ascended to general sales manager. In spring 1981, Barney joined KWRQ as general sales manager. Eight years later, he was named general manager for KCMX radio. Later he became general manager at KYJC, which he helped transition into the area's first full-time Spanish radio station, KRTA.

Nearly 20 years ago, Barney formed a consulting firm to represent local businesses with advertising, media, promotions and sales. He served as public relations director for Southern Oregon Speedway for 14 years.

From 2010 to 2012, Barney was executive director for the Heart of Medford Association. For the past four years, he has handled sponsorship sales and advertising for the Pear Blossom Festival, helping add the Pear-a-Fare artisan food and beverage event, as well as the Smudge Pot Stroll. He has been a member of the Travel Medford Action Committee and Medford Rogue Rotary Club.


Two Medford employees have earned U.S. Bank's Pinnacle Award, which goes to the financial firm's top 10-percent performers.

Jeff Bridgford, a business banking relationship manager, joined U.S. Bank in December. He came from the San Diego area, where he was among the top-performing commercial bankers and lenders. Bridgford holds a Bachelor of Business Administration from James Madison University in Harrisonburg, Va., and has completed formal credit training with the Small Business Administration and Moody's Analytics.

Blair Sundell, a business banking relationship manager, has been chosen to participate in a highly selective leadership development program within U.S. Bank. He was among nine candidates selected to spend the next two years in the bank's "Leaders of Tomorrow" program.

Sundell, an Illinois Valley native, is a graduate of Southern Oregon University with a bachelor's degree in finance and economics, and is a recent graduate of the Medford Chamber Leadership Program.

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