NEW YORK — Men's Wearhouse doesn't like the way its founder looks anymore.
The men's clothier said Wednesday that it fired executive chairman and face of the company George Zimmer, 64, who has appeared in many of its TV commercials with the slogan "You're going to like the way you look. I guarantee it."
The company announced the move in a terse statement that gave no reason for the abrupt firing of Zimmer, who built Men's Wearhouse Inc. from one small Texas store to one of North America's largest men's clothing sellers with 1,143 locations.
Zimmer said in a statement that over the past several months he and the board of directors disagreed about the company's direction.
"Over the last 40 years, I have built The Men's Wearhouse into a multi-billion dollar company with amazing employees and loyal customers who value the products and service they receive at The Men's Wearhouse," he said. But he noted that "instead of fostering the kind of dialogue in the boardroom that has, in part, contributed to our success, the board has inappropriately chosen to silence my concerns by terminating me as an executive officer."