As an experienced acupuncturist, Brian "Rosie" Rosenthal's objective is for people to receive the pain relief they need.
"Acupuncture was developed to be a medicine of the people," Rosenthal says. "Somehow, in our country, it has become a medicine of the well-off or those with insurance. I am part of a growing network of community acupuncturists bucking the health care system by charging less money so people can actually afford to get the treatment that they need."
2nd Place — Maria Teresa Bresnan, D.O.M., L.Ac., N.T.P., Acupuncture and Natural Health Center, Medford
3rd Place — Duc Ly, L.Ac., D.Ac. Ventana Wellness, Medford
In practice for 17 years, Rosenthal began offering a sliding scale fee system in 2008 to ensure access to acupuncture treatment for all. Over the years, he has treated patients with a variety of conditions, becoming a sharp and accurate diagnostician. Specializing in pain relief, Rosenthal uses a comprehensive approach of acupuncture and Chinese herbal medicine tailored to the individual.
Rosenthal received his training from the Oregon College of Oriental Medicine in Portland and holds the degree of Doctor of Acupuncture and Oriental Medicine from that institution. He is licensed by the Oregon Board of Medical Examiners.
"Many people go to doctors and take a multitude of medications and they still don't feel very well," Rosenthal points out. "A lot of those people end up in our office. My goal is to get people in here so they can feel better. Because our fees are reasonable, it makes acupuncture available to a larger slice of our community."