A special district to help promote downtown Medford was shot down by property owners last week.
"We were defeated," said Diane Raymond, executive director for the Heart of Medford Association.
Despite the defeat, Raymond said she is ready for a second try to persuade about 120 property owners that it is in their best interest to support an economic improvement district.
The City Council Thursday agreed to give the Heart of Medford another year to garner support for a district that would collect $271,000 over a three-year period to help market the downtown.
Other ideas for the money include maintaining tree wells, purchasing benches and installing hanging flower baskets along Main Street.
Raymond said that in order for the district to move forward, she needed less than 33 percent of the property owners to object to it. However, 36 percent of the property owners objected.
"We missed it by 3 percentage points," she said.
— Damian Mann