Southern Oregon Rod & Custom Show

Ron Lim's 1970 Plymouth Road Runner will be showcased this weekend at the Southern Oregon Rod & Custom Show in at the Expo in Central Point.

Looking at the 1970 Plymouth Road Runner owned by Ron Lim of Redding, Calif., it's hard to imagine the car ever looked the way he describes getting it seven years ago.

"It was a rust bucket from Florida," Lim says. "It was an ugly orange with an old engine."

If you go

What: Southern Oregon Rod & Custom Show

When: 9 a.m. to 8 p.m. Saturday, Feb. 8, and 9 a.m. to 4 p.m. Sunday, Feb. 9

Where: The Expo, 1 Peninger Road, Central Point

Admission: $8, $2 for children 6 to 12, free for children 5 and younger


A new engine, paint job and countless other modifications later, Lim's car is a whole new vehicle. While it has a classic exterior, the pink and black muscle car — built by Doug Reed at Reed's Auto Body & Paint in Redding and dubbed "The Pink RNR" (or Pink Runner) — has a modern interior featuring the latest automotive electronics.

Enthusiasts will be able to see "The Pink RNR" up-close when it comes to the 37th Southern Oregon Rod & Custom Show Saturday and Sunday, Feb. 8-9, at The Expo, 1 Peninger Road, Central Point.

While the car was not built to be driven, Lim found being behind the wheel was too much fun.

"I got towed at least a dozen times at first. Some of those parts weren't meant for day-to-day driving," Lim says. "Little-by-little, we made improvements. Now I drive it every day."

Wanting the car to gain wide recognition, Lim created a website — — that hosts pictures from the build process and the many awards the car has earned since he began showing it last April.

"It's definitely one of a kind," Lim says. "Hopefully it will become iconically known. People will hear 'The Pink RNR' is coming and want to see it in person."

In addition to Lim's Road Runner, 105 cars from around the Northwest, California and Canada will be showcased.

"We try to find unique cars. Not the most expensive, but ones that would be cool to car people," says Ron Peil, marketing chairman for the show.

The Rogue Valley Street Rods Club — which organizes the event — sends members to shows along the West Coast to invite car owners to the event. It also accepts submissions online. The club sifts through the submissions to pick the cars for the show.

"There are a lot of nice cars in Southern Oregon," Peil says. "We want to bring cars that people here haven't seen before."

All of the proceeds from the event will once again benefit the Child Development and Rehabilitation Center, which treats children with disabilities. The annual event has raised $525,000 since 1978.

"Our money goes to help families from Southern Oregon specifically and helps cover the things that insurance doesn't," Peil says. "We help with therapy programs or things like iPads that the kids can use to make them more successful as students."

In addition to the cars, the show will feature 70 vendors as well as kids activities, raffles and drawings that even people who aren't car fans can enjoy.

Hours are 9 a.m. to 8 p.m. Saturday and 9 a.m. to 4 p.m. Sunday. Admission costs $8, $2 for children 6 to 12; children 5 and younger get in free.

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