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MailTribune.com
  • January gives region's hotel owners a shot in the arm

  • Southern Oregon exceeded statewide and national lodging figures when it came to room revenue and demand gains during January.
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  • Southern Oregon exceeded statewide and national lodging figures when it came to room revenue and demand gains during January.
    The latest figures from Smith Travel Research of Hendersonville, Tenn., show hotel and innkeepers came out of the blocks in 2014 with a head of steam.
    Room revenue grew 11.4 percent over January 2013 to more than $6.7 million, while statewide growth was 10.6 percent and just 6.3 percent nationally.
    Room demand here jumped 6.3 percent, compared to 5.8 percent statewide and 3.3 percent nationally. Revenue per available room jumped 12.3 percent here, bettering the 10.9 percent statewide mark and exceeding the 5.3 percent national figure.
    The average local room rate of $71.87 — relatively moderate compared to most parts of Oregon — edged up 4.8 percent, while the statewide average crept up 4.5 percent to $89.15. The national average room rate of $109.24 during January was up 2.9 percent.
    Local occupancy climbed 7.1 percent to 37 percent of full house, while the Mount Hood and Columbia Gorge area, hit hard by a lack of snow, declined 3.4 percent.
    Occupancy grew 6.1 percent in Oregon and 2.9 percent nationally.
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