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MailTribune.com
  • Bar serves up juice, fresh decor

    A Bend designer and a local woodworker helped NW Raw make its modern Northwest interior
  • Web Staunton was 30 pounds overweight when he decided to go on a 17-day fast and consume nothing but juice.
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  • Web Staunton was 30 pounds overweight when he decided to go on a 17-day fast and consume nothing but juice.
    He was inspired by the 2010 documentary "Fat, Sick & Nearly Dead," which chronicles the journey of a man who lost 100 pounds on a two-month, all-juice diet.
    Staunton didn't go to such extremes, but he did lose weight and said the juice helped alleviate his rheumatoid arthritis.
    The experience prompted him to open NW Raw, an organic juice bar in downtown Ashland, with his wife, Karen Staunton, and other family members.
    The business launched in February and already has attracted a following of juice aficionados, as well as locals and tourists drawn in by the Northwest-themed decor.
    Stacks of sawed-off logs, a fireplace, wood tables, clear acrylic chairs and fresh, green grass greet customers.
    "We wanted to keep most of our materials as raw as possible," Karen Staunton said.
    The couple's son-in-law, Trevor Downing, made the wood tables and other wood features inside the juice bar, which previously operated as a laundromat. He runs Forest City, a Southern Oregon business specializing in custom spaces, woodworking and furniture.
    The couple's daughter, Rachel Downing, said her family tapped the talents of Bend designer Dan Thompson to bring a Northwest modern style of decor to the juice bar.
    Wall murals and menu boards celebrate outdoor sports such as mountain biking, running and climbing.
    "This community wants to get their juice and get out there and live their dreams and visions," said Web Staunton, adding that he and his wife enjoy hiking, biking and other outdoor activities.
    The outdoor theme carries through in the names of drinks, salads and breakfast bowls served at NW Raw.
    A drink called "Altitude" features carrot, lime and orange juice mixed with coconut milk, while the vegetable-rich "Compass" includes celery, cucumber, romaine lettuce, cilantro, kale and lemon.
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