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MailTribune.com
  • Britt: Bigger isn't always better

  • Could someone please explain why we have spent tons of money on building The Expo venue for music acts and fail to promote it with bands like the Beach Boys that are coming to Britt? Jacksonville seats only 2,200 people and will sell out. How many years has the Britt Festival been putting on shows? You'd think they'd have the...
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  • Could someone please explain why we have spent tons of money on building The Expo venue for music acts and fail to promote it with bands like the Beach Boys that are coming to Britt? Jacksonville seats only 2,200 people and will sell out. How many years has the Britt Festival been putting on shows? You'd think they'd have the expertise to put on the show at The Expo and make more people able to see it — and make more money too. What's wrong with this picture?
    — Chuck B., Medford
    Well, Chuck, according to Britt Marketing Director Sara King Cole, the main reason is a simple one. The Britt Festival has its own venue, and the board of directors wants to focus on having acts perform there rather than at a secondary venue.
    Another point they make is that just because there's more room, it doesn't necessarily mean more people will show up to a concert.
    "Even with bigger acts, filling shows to capacity can still be a problem in our market," Cole says.
    The Expo's amphitheater has more than twice the room of the Britt Pavilion — nearly triple, in fact. But a move to the bigger venue would increase the cost to put on a concert. Even if more people show up, it doesn't guarantee that the festival would make more money.
    Send questions to "Since You Asked," Mail Tribune Newsroom, P.O. Box 1108, Medford, OR 97501; by fax to 541-776-4376; or by email to youasked@mailtribune.com. We're sorry, but the volume of questions received prevents us from answering all of them.
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