Lower early season pass sales don't worry Mt. Ashland

Mt. Ashland Ski Area officials say they are happy with early season pass sales, which fell by 12 percent following a year in which the area did not open.

According to a release from Mt. Ashland, it sold 1,692 season passes during the sale in its spring sale, compared with 1,921 a year ago.

"After a year with not enough snow to open, we could have easily lost 25 to 40 percent of our pass holders," Lisa Beam, the Mt. Ashland Association president, said in the release.

"Being down only 12 percent shows strong support for the ski area. ... Having a ski area so close to home is a blessing for our community."

The mountain's next season pass sale will take place in the fall, and the ski area will offer three-month interest-free financing. All pass holders from the 2013-14 season qualify for a 50 percent discount during the sale.


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