Audience

Our online products attract a younger audience than our print offerings -- 71% of visitors are between 25 and 54.	51% of the audience makes more than $50,000 per year, with an overall median income of $58,500.
68% of our readers are home owners; 84% live in Rogue Valley zip codes.	75% of our readers have attended college and 61% of the visitors are white-collar professionals.
84% of local users prefer mailtribune.com for local news and information. 70% of our audience does subscribe to the newspaper, making our online products a truly unique opportunity to reach new readers.	We have a highly loyal core audience, with 87% of our online readers indicating they’ve been using our products for more than a year. Source: Belden Associates survey, July 2007

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