PORTLAND — Columbia Sportswear's latest branding campaign promotes the "Greater Outdoors," but the Oregon company is inviting customers to browse from the comfort of the greater indoors.

The combination of a new fishing reel, the dust of a Howard Prairie Lake campground and a penchant for cleanliness put a Medford man on the cusp of what he hopes will be the next must-have gadget for anglers looking to care for their gear.

In one corner of the shop, a college student in environmental studies does story-telling, teaching young kids how to plant seeds. In another corner, Chris Uhtoff demonstrates a flashlight that has to be charged with human muscle power. On the front porch, Maria Uhtoff shows how to maintain birdhouses, which are built in the Rogue Valley.

For about 10 years, while his children played in Rogue Valley parks, Michael Foster sat on the sidelines, often confined to his wheelchair.

The Eye-Fi Card makes your travel photo-sharing and printing duties easier. The Wi-Fi-enhanced memory card allows you to upload photos from a digital camera to a computer, photo-sharing sites such as Flickr, Picasa, Snapfish or Shutterfly, or to the Web.

Flashlights used to be right up there with socks as one of those Christmas gifts you'd give to someone when you didn't know what else to buy them.