The streets of Rogue River will be filled Saturday, June 30, with cock-a-doodle-doing, strutting and pecking of all types " ... and that's just the human participants. Not to be outdone, actual roosters will have their moment on center stage as well, as the city hosts the 54th annual Rooster Crow Festival.

The event, whose theme this year is "The Boys are Back in Town," includes numerous events and competitions, among them the National Rooster Crow Championship, the National Human Crow Competition, the Rooster Crow Parade and the Rooster Crow Car Show. The event also boasts a large number of diverse craft and concession booths, a book sale, live music and a quilt show organized by Rogue Valley Piecemakers.

The Rooster Crow Festival has a long history, growing attendance and a nationwide following. Roosters have given their all for the title of "National Rooster Crow Champion" since 1953, when "Hollerin' Harry" crowed 71 times in the 30 minutes allotted for the competition.

The all-time record for crows in 30 minutes is 112, which was belted out by "White Lighting" in 1978.

Organizers are hopeful this year's crop of feathered crowers can make a run at the record. The predicted weather — warm but not too hot — is considered advantageous for inducing a rooster to launch into a long soliloquy.

The techniques and training of the roosters for the crowing performance differ considerably, but a perennial method is to cover the rooster's cage until the moment of the competition. Roosters crow for a number of reasons, including warning and territoriality, but emulating daybreak tends to be the most consistent stimulant.

The crowing event begins at 2:30 p.m. Saturday, with registration starting at 10 a.m. for avian and human crowers alike.

The night of Friday, June 29, the weekend event gets under way with the Rooster Crow Kickoff Dinner at the Rogue River Community Center, 132 Broadway St. The dinner begins at 5 p.m. and will be followed at 6:30 p.m. by the live music of Leadfoot at the Woodville Museum bandstand on the corner of First and Oak streets.

The Rooster Crow Parade kicks off at 10 a.m. Saturday, with more than 75 entries expected. An addition to the parade this year is the "Weiner Walk," with weiner dog enthusiasts from far and wide parading their furry friends through Rogue River's streets. The National Human Crow Competition takes place at 2 p.m., immediately before the main Rooster Crow event.

The Rooster Crow Car Show opens at 8 a.m. Sunday at Rogue River Elementary School, 300 Pine St. Cars will be on display until 3 p.m. and prizes will be awarded at a 3:30 p.m. ceremony. Organizers hope to top last year's 65 entries in the show.

The weekend's events was to include the Rooster Tour Auction on Thursday, June 29, at the Rogue River branch of Umpqua Bank, 110 Pine St.

Local businesses donated their time to decorate and paint rooster designs on water pitchers, which were to be auctioned off to raise funds for the Rogue River Little League.

This is the fourth year for the charitable event and more than 40 pitchers are expected to be sold.