ASHLAND — Southern Oregon University President Mary Cullinan announced the appointment of Christine Florence as the new executive director of marketing and communications for the university. She will begin her appointment on Jan. 14.

ASHLAND — Southern Oregon University President Mary Cullinan announced the appointment of Christine Florence as the new executive director of marketing and communications for the university. She will begin her appointment on Jan. 14.

Florence is the former director of marketing communications at the State University of New York College at Brockport, where she reportedly helped double student applications and increase student quality over a six-year period, according to an SOU press release issued Tuesday. SOU has struggled in recent years with stagnant and declining enrollment.

She also worked as the director of annual giving for Westminster College of Salt Lake City, where she raised more than $1.25 million per year. She earned a bachelor's degree in communications with a journalism emphasis from SUNY Brockport.

"Ms. Florence brings experience, knowledge and a strong background in marketing," said Cullinan. "I am delighted she will be joining our administrative team."