The cheapest Britt Festivals deal of the season happens this afternoon in downtown Jacksonville.

The cheapest Britt Festivals deal of the season happens this afternoon in downtown Jacksonville.

The celebration to kick off the 46th season of the summer concert series is from 2 to 6 p.m. The concerts themselves begin Sunday.

Planned are samples of artisan foods and live music by Thistledown, the Wade Guitar Trio, the Nick Waroff Jazz Trio, One Horse Shy and Marimba Mike.

Visitors may purchase a wine glass for $10 and sample wines from Valley View, Fiasco, Troon, Schmidt, Wooldridge and other wineries. Game cards for chances to win Britt tickets may be picked up on South Third Street.

Details: 899-8118 or www.brittfest.org.