CENTRAL POINT — A new series of professional rodeo is coming to town this weekend that fairgrounds manager Chris Borovansky says will have the flair of a rock concert and a Western showdown, all in the same arena.

CENTRAL POINT — A new series of professional rodeo is coming to town this weekend that fairgrounds manager Chris Borovansky says will have the flair of a rock concert and a Western showdown, all in the same arena.

The Dickies Series of the Touring Pro Division of Professional Bull Riders Association will include four rounds of bull riding today and Saturday, March 26-27, at the Jackson County Fairgrounds and Exposition Park, 1 Peninger Lane.

A minor league of sorts for the PBR, today's show kicks off at 8 p.m. and Saturday's show starts at 7 p.m.

The event is separate from the annual Wild Rogue Pro Rodeo, which occurs June 3-5.

With national finals-quality livestock, nationally competitive bull riders, pyrotechnics and rock music, Borovansky said the event is "part rock 'n' roll and part bull riding."

"PBR has really changed the whole face of rodeo-style sports," Borovansky said.

"They've taken bull riding, which is one of the more exciting rodeo events, and distilled it into an event all its own. It's almost a concert-like atmosphere."

Borovansky said viewers can expect to see athletes who will be on the PBR circuit for years to come, possibly even contending for the national finals later this year.

"We have some very talented athletes competing this weekend," said Dickies Series spokesperson Christy Atwood.

"It's going to be a great show."

Tickets are $15 per day. Tickets are on sale at Ticketmaster (1-800-745-3000) or at Sherm's Thunderbird Market in Medford.

For rodeo details, call the fairgrounds, 541-664-1841 or visit online, www.pbrnow.com or www.jcfairgrounds.com.

Buffy Pollock is a freelance writer living in Medford. E-mail her at buffypollock@juno.com.