Readers looked to their local financial institutions to name this year's Best Bank, Rogue Federal Credit Union.

Readers looked to their local financial institutions to name this year's Best Bank, Rogue Federal Credit Union.

President Gene Pelham says the validation from customers means more to credit union employees than any other award.

"We just focus everything we can to do what's right for people during these tough economic times," he says.

Charted in 1956, Rogue Federal Credit Union now boasts nearly 50,000 members and offers a slew of localized programs, such as a mortgage prevention program and student bank branches in local high schools.

Rogue Federal has a half-dozen full-service locations, nearly as many drive-ups and specialized home loan centers in Jackson, Josephine and Klamath counties.

Other favorites: Umpqua Bank and PremierWest Bank