When it comes to purchasing a new vehicle, Readers' Choice voters again put their trust in a large company with local roots and an emphasis on customer service.

When it comes to purchasing a new vehicle, Readers' Choice voters again put their trust in a large company with local roots and an emphasis on customer service.

Now operating 90-plus stores in more than a dozen states, Lithia features a wide selection of vehicle makes.

Director of Marketing Strategies Chuck Knerr says the company's longevity and success were related to how the company helps customers feel about buying a car.

"Going to buy a car is about mixed emotions," Knerr says. Everybody looks forward to the new car being home in the driveway, but oftentimes they look forward to going to a car dealer as much as they look forward to going to the dentist."

Other favorites: Crater Lake Motors and Southern Oregon Subaru-Volvo-Mitsubishi, both of Medford