Vinny's Italian Kitchen in Medford landed the distinction of Readers' Choice Best Italian for the 10th consecutive year.

Vinny's Italian Kitchen in Medford landed the distinction of Readers' Choice Best Italian for the 10th consecutive year.

Voters have given Vinny's the title ever since the restaurant opened in 2000 at 970 N. Phoenix Road.

Owner Vinny DiCostanzo Jr. says he founded the restaurant to bring a taste of his childhood in Italy and a sample of Italian hospitality to Southern Oregon.

He says he focuses on buying the best quality ingredients he can find and training his staff to replicate both his recipes and his hospitality.

Other favorites: Rosario's and Olive Garden, both of Medford