Erickson Air-Crane has dropped Air-Crane from its name.

Erickson Air-Crane has dropped Air-Crane from its name.

For more than 40 years, the firm's legacy Sikorsky S-64 heavy-lift helicopters were easily identified with their trademark orange paint jobs. In the past year, however, the company has augmented its fleet with medium-lift and other light choppers and planes through acquisition.

The rebranding was announced at the Helicopter Association International convention in Anaheim Monday. The company used the same industry convention platform in 2009 when it moved its headquarters from Central Point to Portland.

Erickson said the name change reflects changes in the business created by the 2013 acquisitions of McMinnville-based Evergreen Helicopters and Brazilian aviation services company Air Amazonia, an independent oil and gas exploration company.

"This was truly a transformative year for our organization," Erickson CEO Udo Rieder said in a statement. "We now operate a diversified fleet and are well positioned to provide full-spectrum aerial services in support of our customers' needs, across an ever-broader number of markets."

Erickson's 90-aircraft fleet includes 20 heavy-lift S-64 Aircranes, deployed world-wide for commercial and government efforts ranging form firefighting and logging to supply and logistics for military forces as well as infrastructure construction. It also provides flight crews.

Erickson has about 450 employees at its Willow Springs Road plant north of Central Point where it manufactures, maintains and produces components for its aircraft. The company also has local operations off Kirkland Road and at the Medford airport.

— Greg Stiles