Conducting grocery-store tours, mentioned in this blog’s previous post, I always look for those light-bulb moments among participants. But some foods remain a tough sell, particularly ones with decades of negative associations to overcome. Fish, in the Rogue Valley is one of those. We’re not talking about chinook or steelhead fresh from the Rogue River [...]

Conducting grocery-store tours, mentioned in this blog’s previous post, I always look for those light-bulb moments among participants. But some foods remain a tough sell, particularly ones with decades of negative associations to overcome. Fish, in the Rogue Valley is one of those. We’re not talking about chinook or steelhead fresh from the Rogue River [...]

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