Advertising has become an inescapable part of life in our Brave New World of consumerism. It is the mother's milk of business, and there seem to be no limits on what is promoted.

From cars to cosmetics to cures for every ailment known to man. But perhaps, while constantly searching for new and creative ways to gain our attention, some of it has reached a point of overkill.

For example: If by chance you purchase something from a catalog, you will now receive that catalog for the rest of your life, along with catalogs from various other companies who are convinced you are a catalog junkie and will also buy from them. The results are enough to give your mailman a hernia.

Other advertising irritants include the now-prevalent practice of running 10 commercials in a row during many TV programs. And to make it worse, they repeat the same commercials over and over until we dunces get the message.

Kudos to the guy who invented the mute button.

The old custom of painting local business ads on ballpark fences has morphed into sporting events on TV with electronic signs you can't ignore as you watch the game. But first prize for overkill in sports would be a tossup between the NFL and NASCAR with its logo-covered race cars and drivers.

Another sad example of this practice is the trend to rename professional and college sports stadiums after corporate sponsors, which has resulted in some rather strange and colorless venue names and the loss of such colorful American monikers as Candlestick Park and Mile High Stadium. Overkill at it's worst.

That being said, I should add I understand and appreciate the role advertising plays in helping to stimulate the economy and in providing the money needed to bring us low-cost entertainment. Many commercials are very creative, and some of the more catchy slogans have entered into our everyday lexicon.

But maybe the time has come for the folks on Madison Avenue to take a new look at the role advertising plays in shaping the culture of our Brave New World. More is not always better.

"Can you hear me now?"

— Tom Brussat lives in Jacksonville.