Medford is one of three Southern Oregon cities in line for a Planet Fitness gym.
A Planet Fitness gym opened in Grants Pass this month and another is in the works in Roseburg.
A spokesman for a regional franchisee with 13 gyms expects a 20,000-square-foot Planet Fitness Gym to open in August at the former Office Depot location in the South Gateway Center off Center Drive.
Richard Padilla, a regional manager said Planet Fitness has a low-key approach to training.
"We want to make everyone comfortable," Padilla said. "We cater more to the first-time gym user, not the power-lifter or bodybuilder. We have a non-intimidating atmosphere."
So much to the point, he said, that grunting or slamming weights to the ground is discouraged. Those who persist will be asked to leave.
"We don't get a lot of young-ones trying to show each other up," Padilla said. "Anybody who doesn't abide will be reminded of our rule, and if they keep it it up, we will cancel their membership."
The club's annual fee is $39 and monthly dues are $10. A $20 black card membership allows use of multiple gyms and spa amenities.
Planet Fitness, which has 8 million members and is publicly traded, was founded in 1992 in Dover, New Hampshire. The local franchise holder's first gym was in Rohnert Park, California.
A lease for the building was signed earlier this year, but remodeling has yet to begin.
Planet Fitness opened its Grants Pass gym in a former Ray's Food Place location on Williams Highway.
"Depending on space and parking requirements, we go wherever we think is good for us, whether it's in a mall or a stand-alone site," said Cecelia Newman, the local group's chief operations officer.
"There is nothing like Planet Fitness. It's a judgment-free zone."
— Reach reporter Greg Stiles at 541-776-4463 or firstname.lastname@example.org.