A long-fallow parcel of prime real estate next to Roxy Ann Winery is moving closer to development.

The descendants of Hillcrest Orchards founder Reginald Parsons, comprising Cogswell Limited Partnership seek to rezone the westerly 2.2 acres of an existing 7.7-acre parcel on the southeast corner of Hillcrest Road and North Phoenix Road. Cogswell also wants to change just under an acre of adjacent right-of-way from multiple-family to community commercial zoning.

The Medford Planning Commission is expected to review the matter during its 5:30 p.m. Thursday meeting at City Hall.

When North Phoenix Road was widened and rerouted to meet up with Foothill Road two decades ago, it cut a relatively rectangle property into two parcels with curved frontage.

Mahar Homes turned the northeast of the property into Hillcrest Office Park and Tenth Fairway Estates, a residential and office development on the south side of the street. But the biggest single chunk of land has been virtually unused with the exception winery event parking.

"The serpentine roadway and swoop around the north end created these different-shaped parcels, and it needs a different type of zoning to be buildable and workable," said Randy Jones, Mahar Homes president.

Hillcrest Office Park incorporated significant elements of the winery and orchard heritage, using cupolas and historic designs, Jones said.

"Our buildings complemented the farm," he said.

Although the vacant parcel was master-planned, Jones said, the family had to agree on the steps that followed. 

A zone change would open the door for restaurant and other commercial components related to the winery, Jones said.

"We're very hopeful the family will continue on with the theme we originally put together to make lemonade out of lemons."

Jones said there won't be large retailers, grocery stores or car washes in the development.

"What you will see are shops, restaurants and small retailers that are complementary to the office park and to the Roxy Ann Winery operation," he said.

— Reach reporter Greg Stiles at 541-776-4463 or business@mailtribune.com. Follow him on Twitter at www.twitter.com/GregMTBusiness, on Facebook at www.facebook.com/greg.stiles.31.