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Red Lion changes to Doubletree Hotel

The Red Lion Inn in downtown Medford officially became a Doubletree Hotelin ceremonies Monday.

Doubletree Hotels Corp. acquired the 56 properties from the Red LionHotels chain in November 1996.

The company plans to invest more than $250,000 in the Medford property,including a new guest phone system, improved landscaping and improved signs.

The staff ­ including general manager Todd Thoreson ­ remainsand there have been no major changes, he said.

The new owner will provide a national advertising campaign and a nationalcustomer base; Red Lion was a regional chain. The national reservation numberis (800) 222-8733 (TREE). The Medford number remains 779-5811.

Doubletree Hotels, based in Phoenix, Ariz., operates 242 hotels in 39states, Mexico and the Caribbean. The acquisition was intended to give Doubletree,which had only two hotels in the Northwest, a larger presence in the region.