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Expert discusses online selling

Though he often speaks to large corporations, consultant Ed Taylor says his real passion is giving small and home-based businesses the real truth about Internet marketing.

It's interesting that Dell Computers does $10 million in sales on its Web site, but so what? says Taylor. Small businesses want to know, `What does it mean to us? How can we position ourselves in a way that can be meaningful on the Internet?'

Taylor, an Internet marketing expert from Ashland, plans to answer those questions at a seminar Wednesday in Medford that is billed as absolutely 100 percent nontechnical.

The seminar is from 6 p.m. to 9 p.m. at the DoubleTree Hotel in Medford and costs $25. For reservations, call Connecting Point at 773-9861.

Taylor, a 45-year-old who moved to Ashland in 1996, will do 110-120 seminars this year. He was reached Wednesday after doing one in Salt Lake City, and before flying to Denver to present one this morning. Five Star, a Kansas City-based speakers' bureau, recently named him the world's most requested Internet marketing speaker.

He says the seminar will focus on getting the most out of your Web site and solutions that are an investment of time more than money -- for small businesses that want measurable results.

Taylor will cover practical things like how to choose key words and titles for Web pages that will be picked up by search engines and how to be sure potential customers who misspell your company or product's name get to your site anyway. He also will talk about what every Web site should have, including an action page that offers more information or ways to order products and services.

So many sites are so poor in their content, he says. They don't present their message in a clear, concise and benefit-oriented way.