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Ashland theater chain is expanding

ASHLAND-- Coming Attractions plans to add to its movie theater empire and strengthen its presence in Southern Oregon.

The Ashland-based company is acquiring five theaters from Regal Cinemas, which is based in Knoxville, Tenn., it announced Wednesday. The company will formally take control of the new theaters Friday.

The new additions -- and remodels at some existing ones -- will give Coming Attractions 92 screens at 16 theaters in Oregon, Washington and Northern California by June.

The deal also will give the company a clean sweep in Grants Pass. It already owns two theaters there and is purchasing the third, The Rogue Theater.

The other theaters being purchased are the Harvard Cinema in Roseburg, the Pony Village Cinema in North Bend, the Egyptian Cinema in Coos Bay and the Mac-Tri Cinema in McMinnville.

We are very excited about the acquisition of these theaters and are looking forward to providing the best quality and service in family film entertainment to these communities and their outlying areas, John Schweiger, the company's president and chief executive, said in a statement. He was traveling Wednesday and couldn't be reached for further comment.

Coming Attractions bills itself as the largest independently owned movie theater company in the Pacific Northwest. In addition to the Grants Pass theaters, the company's Rogue Valley holdings include Ashland Street Cinemas and the Varsity Theatre.