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Riding boutique has everything

PHOENIX — Rogue Valley English-style horse enthusiasts have a jump on those throughout the region with access to one of the main equipment retailers between San Francisco and Portland.

De Barnett, with daughter April Fenton, opened Gid-de-up Barkins Boutique in a 200-square-foot space in a barn during the summer of 1998. Booming business prompted the store's move to 133 Main St., a tidy pink two-story house turned horse supply business.

— — — Name:

Gid-de-up Barkins Boutique

— Service:

Equine supplies, English riding — equipment and apparel, limited canine supplies

— Location:

133 S. Main St., Phoenix

— Phone number:

535-1588 or (888) 636-6865

— Web site:

— Owners:

De Barnett and April Fenton

— Hours:

9 a.m. to 6 p.m., Monday - Saturday — —

We really wanted to be able to offer a better selection than we were capable of offering (at the barn) because we were of such limited size, Barnett said.

Gid-de-up Barkins Boutique's new 1,500-square-foot location may be unassuming on the outside, but step through the door and Barnett and Fenton have worked hard to provide a wide variety of English riding gear and apparel.

Initially offering riding breeches, bridles, safety helmets, horse supplements and specialty grains at the barn, the shop's selection has broadened over the past two and a half years.

Now, riders can browse through Passier and Otto Schumacher saddles and bridles, Pytchley breeches and helmets by Troxel and Dublin. A full wall of tack offers shoppers a range of prices from economical to top-line merchandise.

Specialty grains include flax seed and beet pulp, wheat and rice bran and Allegra feeds.

Barnett and Fenton have successfully filled a niche in the riding arena, attracting walk-in customers from Northern California to Roseburg. Gid-de-up's Internet Web site lets customers shop without leaving home.

We really have tried to support riding in the valley, Barnett said. Their support includes discounts for 4-H and Pony Club riders and a stress toward riding safety and education. The shop also will match prices advertised by national catalog retailers.

We also work with the trainers to try to get the supplies they need, Barnett said.

Gid-de-up's owners, as well as manager Aimee Dickerson, have a background in equestrian eventing, dressage and hunting/jumping, providing customers with access to their experience.

Reach reporter at 776-4463, or e-mail .

Sixteen-month-old Marisa Fenton of Medford needs only a pair of boots to complete her English equestrian attire at Gid-de-up Barkins Boutique in Phoenix. - Mail Tribune/Bob Pennell