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Magazine touts local vintner

Wine Press Northwest highlights local Valley View Winery for four months

Southern Oregon's wine growers got a big plug when Wine Press Northwest magazine featured the region's wineries in its summer issue.

Valley View Winery's manager Mark Wisnovsky is pictured on the cover of the Kennewick, Wash., magazine that covers the industry in Oregon, Washington, Idaho and British Columbia.

The magazine has 5,000 subscribers, a circulation of 15,000 and is available at every Fred Meyer store as well as wine shops.

"We've had articles and pieces in Sunset and reviews in the Wine Spectator, but a cover makes a big difference," Valley View sales manager Mike Wisnovsky says. "People look at the cover, and this could be really big. I've had a lot of people say they have seen something written, but if you don't have a label or picture it doesn't have the same impact. Pictures are 10 times as effective."

The Ruch winery has appeared in Wine Spectator reviews a couple of times under the chardonnay heading, but it appeared with other wines.

The issue appeared last week and is arriving in the mail this week.

"Because it's concentrated in the area where we sell the most wine, this will be the biggest media impact we've ever had," he said. "The nice thing is that it's going to be out there four months and it's in the summertime."

The story by Karen J. Coates details activity at Applegate, Rogue and Umpqua valley wineries.

"Everyone has a story about finding that perfect plot of Southern Oregon land, where a balance of sun and rain on a perfect hillside or valley floor feeds hope for the perfect wine," Coates writes. "For some, it was a scientifically calculated move. For others, it was a stumble in an auspicious direction."

Sidebars tell how Ted Gerber of Cave Junction arrived at the name Foris Vineyards, and explain how Bridgeview Vineyards & Winery decided on a label and imported blue bottles to boost its sales.

We also find out that Valley View's Wisnovsky developed a way to steer wine buyers to certain vintages that were a cut above the rest by giving them the Anna Maria label.

"Not every vintage is going to be the end-all-be-all," he tells the Wine Press. As a result when customers hear about a particular wine, they don't have to sort through the years to determine which was the best.

Winemaker Michael Giovanni Giudici of John Michael Champagne Cellars on Humbug Road is pictured pouring bubbly and growers tell how they found just the right land to grow grapes in the past few decades.

The wineries' products and hours, as well as other tourist opportunities are highlighted.

Foris is hosting a spring case sale Saturday and Sunday 11 a.m. to 5 p.m.. More information is available by calling 800.843-6747. Valley View is hosting its annual warehouse sale Saturday and Sunday and May 18-19 from 10 a.m. to 6 p.m. each day. More information is available by calling 800-781-9463.

Reach reporter Greg Stiles at 776-4463 or e-mail