Doughnut with your coffee'
A crew from Blaze Signs of America hoists the O'Java logo in place on Medford's newest coffee drive-in at West Main Street and Columbus Avenue. / Roy Musitelli — — — —
Frothy cappuccinos served with warm cinnamon doughnuts are just around the corner for west Medford commuters.
O'Java, at 1605 W. Main St., is putting on final construction touches and training employees this week with plans to open its windows by July 10.
The drive- and walk-up business will be open from 5 a.m. to 11 p.m. and will offer Mellelo coffee, cold drinks and a dozen miniature doughnuts for &
36;2, said Medford attorney Bob Robertson, one of the owners.
With a doughnut machine that will crank out 1,200 miniature cinnamon sugar treats per hour for all to see, the business compares to another national drive-through doughnut chain.
— My partner's wife said, 'I don't like anything but Krispy Kremes,' he said.
And then she sampled O'Java doughnuts.
She ate three dozen of them, he said.
The property was purchased by Pacific Western LLC, of which Robertson is a partner, in February. Pacific Western owns commercial developments such as the Tower Business Park across from Costco in Medford.
Robertson said that 10 percent of O'Java's net profits will be donated to a different charitable organization each month, such as Magdalene Home for pregnant teens and Wilderness Trails, which offers wilderness experiences for at-risk youth.
Helping teens and youth is the primary focus, he said.
Robertson said he's not worried about competition from nearby coffee stands, including The Daily Grind and Dutch Bros. further west on West Main Street.
He said he'll do well because he's on the corner of two high-volume traffic streets and will pick up different traffic than the others.
Public Works Director Cory Crebbin said with 29,000 car trips daily at that intersection, the city wants to avoid creating traffic back-ups.
Anything that would have gone in on that corner would have created concerns, he said.
That's why the city required a concrete median to prevent left turns in or out of the business to Columbus Avenue.
The building department also had safety concerns.
Don Taylor, plans examiner with the building department, said all systems were go, then doughnuts were mentioned.
He said plans had been reviewed and permits issued when Robertson mentioned he wanted a doughnut machine.
You can't have this amount of grease without a fire suppression system, Taylor said, adding that the ventilation and large silver hood on the roof were added after the permits had already been issued.
Installing the grease vent and the traffic control median and a fire hydrant has kept the project creeping along more slowly than Robertson had hoped.
It's not any one obstacle, it's a series of obstacles, he said.
Robertson said the 200-square-foot building is designed so that the roof can be removed easily and the prefabricated structure can be shipped to other areas.
We're looking at other locations, he said. We hope to expand it at least through the western states.
He thinks the doughnut-coffee combo is an idea that will fly. He said his doughnuts aren't fattening, they're motivating.
They're so addictive, he said, it'll make you increase your exercise program so you can eat more of them.