Steve Lightman has been named president of Harry & David.

He succeeds former CEO and president Craig Johnson, who resigned in February.

David Taiclet, 1-800-Flowers' Gourmet Food Group president, said Lightman is moving to Medford in two weeks and assumes his new duties March 23.

Lightman's 30-plus-year career in direct marketing includes stops at Boston Apparel Group, Orchard Brands, Crosstown Traders, Sharper Image and Fingerhut companies.

Lightman will report to Taiclet. Joe Pititto, 1-800-Flowers spokesman, said Lightman will have the same duties as Johnson without the CEO title.

Johnson led Harry & David following its emergence from Chapter 11 bankruptcy in 2011 until 1-800-Flowers reorganized Harry & David's executive staff following the 2014 holiday sales season.

1-800-Flowers purchased Harry & David last fall.