'Portlandia' crew hopes voters will 'put an Emmy on it'
The heavy-duty Emmy "for your consideration" onslaught is in full, garish swing.
Network and cable outlets are pulling out all the stops, weighing down the mailboxes of the voting members of the Academy of Television Arts and Sciences with lavish DVD mailers. They're filling the landscape with billboards, bus wraps, newspaper ads and oversized posters.
Then there's "Portlandia," the IFC sketch comedy series that affectionately skewers Portland and its quirky residents.
Lacking the resources to fuel a massive Emmy campaign, the show's producers and boosters are still determined to make themselves heard. Even though the series makes fun of his city, Mayor Sam Adams has offered to help out, pledging to call every TV academy member at home.
Adams is kidding, of course. But he and other Portland boosters are hitting the Emmy campaign trail with "Portlandia" producers to secure a marquee nomination for the series.
A video on IFC's website features Adams asking Emmy voters to "put an Emmy on it," a twist on one sketch that suggested you can put a bird on anything in Portland and call it art.
A CD-sized mailer sent to academy members from the city's official travel bureau, Travel Portland, includes a pop-up map that spotlights some of the city's colorful locations, including craft mecca Crafty Wonderland and Voodoo Doughnut, home of the Maple Bacon Bar (a maple bar topped with bacon strips).
"Don't forget to pack your pickles, custom knots, bike helmets, birds and Emmy," the invite reminds voters.
"Portlandia," which has completed its second season, stars Fred Armisen and musician Carrie Brownstein, who play numerous characters in the half-hour sketch show.
The series positions Portland as a place where "young people go to retire" and is structured as a comic mash-up satirizing the city's artisan shops, community gardens and offbeat residents.