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Mail Tribune 100, May 22, 1920

The following news items were drawn from the archives of the Mail Tribune 100 years ago.

May 22, 1920


Final arrangements for the bringing to Medford of the biggest and most costly attraction ever sent on tour in the history of theatres in America were concluded Thursday when Felix Risser, general representative of the New York Winter Garden was here in conference with George A. Hunt, manager of the Page theatre.

It was while speaking of the tremendous outlay of money which the Messrs. Shubert made in staging the “Passing Show,” that Mr. Risser entered into a discussion of theatrical production. He contends that it is an art and not a business.

Some people assert that theatrical production at the present time is a business and not an art. These people are not business men or they wouldn’t say that. They have never stopped to think of the vast sums that are lost every year in theatrical ventures. Business men want greater safety and certainty in their business.

It is hard to find the public pulse. No manager living can say beforehand that this or that production will be a financial success. Also, no manager has ever succeeded in forecasting the expenses, he will be put to in any given venture. Take transportation, for instance. Imagine the cost of transporting a big company like the “Passing Show,” with its 200 people, its 15 cars for actors, scenery and costumes, and its army of mechanics and stage hands.

The cost of production has doubled over pre-war times. IT would probably have cost about $100,000 to put on the “Passing Show” in the old days. Now it costs a fortune.


Very Successful Engagement

With the closing performance tonight at the Rialto Theatre, “Everywoman” ends one of the most successful engagements of any photo play ever exhibited in Medford.

Its modern extravaganza — a riot of beauty — a feast for the eyes and for the senses. “Everywoman” is the story of every woman — a picture that every woman and every man enjoys seeing. Don’t be on the outside looking in — be on the inside tonight, and you’ll know more and feel better.

News from 100 years ago