Mail Tribune 100, Feb. 11, 1921
The following news items were drawn from the archives of the Mail Tribune 100 years ago.
Feb. 11, 1921
STATE MOTOR ASSO. OPENS BRANCH IN CITY TOMORROW
To the People of Rogue River Valley:
The Oregon State Motor Association will celebrate Lincoln’s birthday tomorrow, by opening a branch office in Medford, for the purpose of stimulating tourist travel, agitating the construction and maintenance of good roads, and maintaining a bureau of road information.
This is the Oregon branch of the American Automobile Association and connects up with that institution thruout California, where it is a habit with travelers to apply for information and advice, as to where to go and what to do when they get there. Heretofore, when leaving California they have simply wandered thru Oregon without a guiding hand, but hereafter they will be directed to Medford and assured they will receive courteous treatment and reliable information.
It is generally conceded that 1921 will exceed any previous year in the number of automobilists traveling over the Pacific coast, and with a systematic connection with the American Automobile Association in California, Medford’s camp ground and that of Ashland, will be crowded to capacity. Ashland has a model camp ground but Medford has not. Mr. Businessman it is up to you. Get it. Such a move was never so vitally important as now, and the time is short. I believe there is sufficient intelligence and enterprise in this community to bring about satisfactory results in this matter for the season that is now almost upon us but there is no time to lose. Get busy now.
Many of the tourists are looking for homes in the west and a pleasant greeting at every turn will do much to keep them in your community. Be not only courteous to them, but concerned in their welfare. Not officious, but carefully attentive.
Here is a thought that I believe can be worked to the advantage of the community: It is important that the traveling world know you have an office of the three AAA’s in your midst, so why not add it to your letter heads? Official headquarters in southern Oregon for the Oregon State Motor Association, or words that effect will cost you nothing and will help your town.
I have done all I can to get this office for Medford, but unless it is locally supported it cannot succeed. We are now getting out maps and other printed matter, that will be available in the Medford office as well as those of California, in time for the season of 1921. From here I go to Eugene, where I hope to install a similar office, which will direct travelers to Medford also.
WILL G. STEEL, Field Secretary.
— Alissa Corman;firstname.lastname@example.org