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Mail Tribune 100, Oct. 3, 1921

The following news items were drawn from the archives of the Mail Tribune 100 years ago

Oct. 3, 1921

NO LITERATURE AT STATE FAIR AFTER FIRST PRIZE WON

The city of Medford through its chamber of commerce and Jackson County through its county court were caught asleep at the switch when the county won fame and an invaluable advertising publicity last week through capturing first prize with it exhibit at the state fair, and making a clean sweep in the individual entries.

There was not a single piece of literature calling attention to the valley’s and county’s resources, products and wonderful climate and advantages for distribution among the many thousands of visitors, to back up the widespread interest and attention attracted to this agricultural and fruit raising section by its prize winning exhibits.

People were at the state fair from all parts of the United States, Canada and even from foreign countries, and Mayor Gates says that there were hundreds of inquiries among them for literature about the Rogue River valley and Jackson County.

Many of these frankly stated that they had never heard of the valley before but that after seeing its prize winning products they wanted to know more about it. Thus through the absence of such literature many thousands of dollars worth of additional advertising and publicity were lost.

In connection with the grand showing made at the state fair by Jackson County it is interesting to note that the county court only made County Agent C. C. Cate an allowance of $95 to make up the county exhibit, which was generally characterize at the state fair as one worth $5,000 to $10,000 and which has done more to put the Rogue River valley and Jackson County on the map than all other things for years past.

AERIAL SQUADRON REACHES MEDFORD

The remaining planes of the 91st airplane squadron arrived here from the Eugene base this forenoon, alighted at Barber field, where they took on oil and gas supplies, and departed at 2 o’clock this afternoon for Mather field. The other planes had gone on to Mather field before. The other equipment has been shipped from the Eugene base. Thus comes to an end the airplane forest patrol for Oregon for the 1921 season.

The eight planes presented a beautiful sight as they came sailing over the valley at 11 a.m. today in battle formation, in command of Captain Lowell H. Smith. In landing at Barber field one of the planes stood on its nose and was damaged.

— Alissa Corman; acorman@rosebudmedia.com