Mail Tribune 100, Feb. 7, 1922
Feb. 7, 1922
NEWSPAPERS GET FIRST PLACE IN LOCAL AD VALUE
Because of the many requests being made upon the merchants to purchase advertising space, a committee of the Retail Merchants Bureau, after a thorough investigation as to what advertising mediums were worthy and unworthy of support, made their report last evening to the Bureau and the same was unanimously adopted.
Newspapers, bulletin boards and motion picture theatre slides were the three mediums classed as worthy. Those classed as unworthy of patronage are hotel registers, theatre programs, memo cards, indoor bulletins, wall cards or booklets for hotels and outdoor motion advertising.
Programs of entertainment or any other form of publication for churches or fraternal organizations which is to be paid for by the sale of advertising space was not considered a good advertising medium and such pace should only be purchased by merchants who are member of church or fraternal organization getting out these publications.
The purchase of expensive calendars is discouraged and business men who find it necessary to buy them are asked to purchase them locally in order that this money may be kept at home.
Small signs along the highways destroy the scenic beauty and as it is against the law to post them, they should be removed.
Advertising in the High Times for the issues of this school year is approved, however, at the beginning of the school year in September the merchants should not patronize the same until a more satisfactory circulation is secured by the student body.
Merchants are asked not to purchase advertising space in the High School annual until the committee on advertising has had the opportunity to confer with the committee of the student body having same in charge.
Merchants are asked not to purchase tickets of any kind except for entertainments of the churches, lodges and societies to which they belong.
Before giving donations to solicitors of charitable institutions, ask for credentials from the chamber of commerce who will issue same after an investigation of the worthiness of the institution.
Merchants are asked to refuse to purchase advertising space in any of the mediums classed as unworthy and also in any other forms of advertising not listed.
LOCAL AND PERSONAL
While the exact report of births and deaths in Medford during the year 1921 has not been completed by Dr. E. H. Pickel, city health officer, due to the fact that several physicians have not reported all the births of which they officiated, the statistics so far show that there were 50 percent more births last year and less deaths than during any year in the past since official records were kept.
— Alissa Corman; email@example.com