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Mail Tribune 100, March 16, 1922

News from 100 years ago
The following news items were drawn from the archives of the Mail Tribune 100 years ago

March 16, 1922

NOVEL CONTEST FOR NAMING MICHELIN MAN

Carl Fichtner, the local Michelin tire dealer is very enthusiastic over the nation-wide contest now being conducted by the Michelin Tire company offering $1000 in cash and sixty-five other prizes for securing a suitable name for the interesting tire man which has been a feature of Michelin advertising for many years, and whose antics have amused countless thousands of people.

This tire man already has a name, but the Michelin company feels the name is not exactly suitable because it is not a name easily understood or remembered. It is Bibendum and is hardly suitable for American use.

The story about the original naming of the Michelin Man takes the reader back to France where the modern pneumatic tire had its birth place in the Michelin works at Clermont-Ferrand. The story goes that the Michelin man was developed from a crude idea suggested by a workman in the factory who noticed a pile of tires, carelessly assembled, bore a crude resemblance to a man. He mentioned this to a member of the advertising staff, who developed the idea, using tires of different sizes.

All the contestant has to do is of course first find a suitable name for the tire man and an appropriate slogan or phrase of not more than ten words. After selecting a name and phrase the contestant simply mails them to the Michelin factory at Milltown, New Jersey, before March 25th.

The contestant should first learn all he can about Michelin Tires and the Michelin man. To help him the company has provided Mr. Fichtner with circulars telling all about the House of Michelin, also has printed postcard forms for use in sending names.

FORM BASEBALL TEAM IN CITY

Interest taken in the baseball meeting last evening at the American Legion club rooms indicated a well defined demand for a team here this summer. Both players and fans expressed themselves as willing to cooperate in an effort to put out a team which could schedule games with teams in this vicinity with a prospect of some high class baseball.

The matter of securing the backing of several Medford organizations was gone into and if this co-operation is received, Medford will have a team this year to be proud of. There is considerable fine talent here, among them being some new comers who are rated as among the best in semi-professional ball and with these additions to several well known local players who have formed the nucleus of the teams heretofore, Medford should have a snappy organization.

— Alissa Corman; acorman@rosebudmedia.com