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Furniture store donates beds to kids who lost homes to Almeda fire

With kids sleeping on couches and floors in the aftermath of the Almeda fire, the Ashley HomeStore in Medford has donated beds to help them get a comfortable night’s sleep.

“Through our Hope to Dream program that provides beds to children in need, we were able to quickly donate 22 beds to children that lost theirs in the fire. It became apparent that more beds are needed, and we now have 100 additional beds on the way,” said Brent Loogman, president of Ashley HomeStore in Medford.

He said he greatly appreciates 50 beds coming from Ashley HomeStore and Stoneledge Furniture in California.

“Our hearts and prayers go out to all those affected by these devastating wildfires,” said Kurt Haines, president of Stoneledge Furniture LLC.

He said the company is grateful to be able to help the Ashley HomeStore in Medford by providing more beds for families dealing with so much loss.

Kids are getting a foam mattress and pillow, a metal bed frame and a blanket set.

The Almeda fire started Sept. 8 in north Ashland and tore through Talent and Phoenix to the south outskirts of Medford. It destroyed 2,482 residential structures, including houses, manufactured and mobile homes and apartment complexes, according to figures updated this week.

People have scattered, living in hotels, RVs, tents and the few rentals available locally. Many are staying temporarily with friends and family.

The furniture store is hoping the community will join in a fundraising effort to bring even more beds to the Rogue Valley.

Ashley HomeStore has launched a GoFundMe online fundraiser where the community can make donations to provide more beds for kids. The furniture store will match up to $5,000 in donations.

To donate, see www.gofundme.com/f/almeda-fire-mattress-fundraiser.

Anyone who knows a child age 3 to 16 who was impacted by the Almeda fire can nominate the child for the Ashley HomeStore Hope to Dream bed program at ahopetodream.com.

The Hope to Dream program was founded in 2010 on the principle that every child deserves a good night’s sleep.

A portion of proceeds from every mattress purchased at a participating Ashley HomeStore in the United States and Canada helps pay for a bed for an underserved child. Over 525 Ashley HomeStores participate in the program, and more than 100,000 beds have been donated, the company said.

Reach Mail Tribune reporter Vickie Aldous at valdous@rosebudmedia.com. Follow her on Twitter @VickieAldous.

Andy Atkinson / Mail TribuneCustomers shop for furniture at Ashley HomeStore in Medford.